StormStock provides stormy weather for new GMC Hummer EV commercial

April 6, 2021

Leo Burnett Detroit chose content from Prairie Pictures' StormStock collection to add spice to their new GMC Hummer EV SUV commercial "New Revolution."

The dramatic footage was shot by StormStock founder and cinematographer Martin Lisius. "The few seconds that appear in the new spot required hundreds of hours, and thousands of miles to capture," Lisius said. The imagery features "electrical storms" Lisius captured in Texas and Kansas on 6K video and Super 35mm film. "These types of storms are highly electrified and provide the perfect visual for a powerful, electric vehicle like this," he said. Although viewers may find Lisius' storms "shocking," he appreciates them for their calming ability. "I know all heck is breaking loose beneath them, but from my vantage point, miles away, they are actually quite peaceful and beautiful, like a fireworks show with muted rumbles of thunder. That's unless they are heading my way."

Watch the new GMC Hummer EV SUV commercial.